As a digital marketing assistant, my job was to designed marketing materials and manage paid media to boost sales and brand awareness.
"Ms. Turner was a true asset to our team. Her market research and design skills gained us nine new roofing clients and two government-contract bids. She's a self-starter and hard worker." - Reggie Poleon
The Strategy:
Identify key audience groups: homeowners and property managers as primary audience
Conduct research on effective roofing and construction campaigns.
The Execution:
Designed cohesive graphics for marketing materials that aligned with brand colors and logo
Ran targeted ads on Facebook
Designed out-of-home (OOH) billboard ad
Launched seasonal ads to build customer loyalty and increase retention.
The Results:
Generated $200k in revenue with customer acquisition via OOH ads and email
